The
BLOG AND PING TUTORIAL
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F R E E
Table of Contents
Introduction....................................................................................................................6
Just What Is Blogging and Pinging???........................................................................6
Why Is Blogging and Pinging The Newest Marketing Tool?........................................7
What Do The Spiders See?.........................................................................................9
Simple Steps Lead to Big Results..............................................................................11
Chapter 1: Creating Your Blog......................................................................................13
Step1: Go To Blogger.com........................................................................................13
Step 2: Create an Account.........................................................................................14
Step 3: Naming Your Blog.........................................................................................15
Step 4: Choosing a Template....................................................................................18
Step 5: Creating a Test Post......................................................................................19
Chapter 2 – Making Your Blog Settings Count..............................................................22
Why Settings Matter..................................................................................................22
Step 1: The Settings Tab...........................................................................................22
Step 2: Settings – Publishing Tab..............................................................................24
Step 3: Settings – Formatting Tab.............................................................................26
Step 4: Settings – Comments Tab.............................................................................27
Step 5: Settings – Archiving Tab................................................................................28
Step 6: Settings – Site Feed Tab...............................................................................29
Step 7: Republish......................................................................................................30
Chapter 3: Creating a Yahoo Account...........................................................................31
Why A Yahoo Account Is Needed..............................................................................31
Step 1: Create Your Yahoo ID and Password...........................................................32
Step 2: Security, Customization, Verification, and Terms of Service.........................34
Chapter 4 – Yahoo and Your Blog RSS Feed...............................................................36
What Is An RSS Feed?..............................................................................................36
Why Use the Yahoo RSS Feed?...............................................................................36
Subscribing to Your Blog...........................................................................................37
Chapter 5 – Blog This!...................................................................................................43
What is BlogThis!?.....................................................................................................43
Installing BlogThis!.....................................................................................................44
Using BlogThis!..........................................................................................................45
Chapter 6: Pinging Yahoo.............................................................................................49
Pinging – The Next Step............................................................................................49
Step 1: Changing the Code.......................................................................................49
Step 2: Creating a Yahoo Ping..................................................................................52
Chapter 7: Pinging Other Search Engines....................................................................54
Creating a Technorati Ping........................................................................................54
Using Ping-O-Matic....................................................................................................60
How Do You Know If It Is Working?...........................................................................62
Chapter 8: Using Business Blogs Instead of Websites..................................................65
Blogs Vs. Websites For Small Business....................................................................65
Your Business Blog’s Name and URL Matter............................................................66
Finding the Right Key Words..................................................................................66
Choosing a Title.....................................................................................................74
Creating a URL That Works...................................................................................75
Your Business Blog’s Content...................................................................................79
Pinging Your Business Blog......................................................................................85
Chapter 9: Tips and Tricks............................................................................................86
Tips For Blog and Ping Blogs....................................................................................86
Tips and Trick for Business Blogs..............................................................................87
Changes to Your Business Blog Template................................................................88
Change Editor........................................................................................................88
Adding Links...........................................................................................................90
Change About Me..................................................................................................92
Changes to Your Business Blog Settings..................................................................93
Conclusion....................................................................................................................95
Appendix 1 - Blogging Submission Sites.......................................................................96
Appendix 2 – Weblog Providers....................................................................................99
Appendix 3 – Photo Blog Software..............................................................................104
Why Is Blogging and Pinging The Newest Marketing Tool?
Most of you are now saying, “Yea, so?? I can get my site indexed now. What’s the big deal?” The big deal is that blogging and pinging gets your site indexed almost immediately AND it is FREE!!!
If you have any experience trying to get a site indexed and listed in the major search engines, then you know that it is frustrating and very difficult to get done in a reasonable amount of time. After working hard to get your site together, collecting and writing content, worrying about keywords and keyword densities, you are not even close to finished. Now comes the even harder part! Now you have to submit, by hand, your site to all the major search engines. And finally, you get to wait.
That’s right, you have to wait for the spiders to come index your site. This could take weeks or this could take months. There are some methods that will help bring along the spiders a bit faster, but these take lots of time and effort and money. And still, you can’t be sure that the spiders will come fast enough.
Blogging and pinging solves this problem. You can guarantee that spiders will come to your site and that you will get listed in all the major search engines with minimal effort and no money – in about 48 hours!!!
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